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Motivated Magazine

Unwrapping a Chocolate Empire

MOTIVATED Magazine - Fall 2011


In 1993, Ed Carson was euhporic over the birth of his granddaugther Elise when he happened to look at a Hershey's chocolate bar and think to himself, "Here She Is." Armed with a computer, a printer and a great imagination, Ed soon had a stack of pink wrappers announcing Elise's arrival. Read more...

Carson Gives Back

Beechmont Ford Hosts Women's Expo

Cincinnati Enquirer - November 26, 2010


For Lorinn Williams, being the owner of Beechmont Ford isn't just about selling cars, it's about giving back.This holiday season Williams and the staff at Beechmont Ford will hold their first women's expo, Simple Holidays at Beechmont Ford, from 5 p.m. to 9 p.m. Saturday, Dec. 4. Read more...

Chocolate Wedding Favors

What's Hot and New Among Wedding Traditions

Richmond Times Dispatch - May 17, 2009


Couples may vow to save money on their weddings, but many are still willing to splurge on a "wow" factor. Emily Post might be overcome by the vapors at some of the quirky ideas couples are using to personalize their weddings and receptions. Read more...

Improve Website ROI with Google Checkout

Improve Website ROI

DIRECT - May 20, 2008


Just because a customer prefers the experience of shopping online over talking to a live person on the phone doesn't mean you can skimp on the customer service.Marketers from Chinaberry Inc., Carson Wrapped Hershey's and HP discussed how they're connecting with consumers – and boosting their online ROI. Read more...

Quality Assurance Program

Quality Assurance Program

Multichannel Merchant - December 1, 2007


Touch of Class didn't have the worst return rate, but 11% was bad enough. So the home decor cataloger started a quality assurance program. It has paid off: In 10 years, returns have fallen to 7%, resulting in savings and a more loyal customer base. Read more...

Q&A with Scott Frederick

Q&A with Scott Frederick

Cincinnati Business Courier - October 12, 2007


How do you ensure that the company continues to grow at a pace that's robust yet manageable? Answer: You must constantly balance the cost of your growth. Sales growth that does not properly factor the cost of that growth can put you out of business quickly. Read more...

Fairfield Rotary Ethical Business Award

Fairfield Rotary Ethical Business Award

Journal News - June 14, 2007


At the same Fairfield Chamber of Commerce luncheon where the man who blew the whistle on tobacco industry practices, seven businesses in the greater Fairfield area will be honored for maintaining high ethical standards. Read more...

Blogs Help Find Voice

Blogs Help Find Voice

Chief Marketer - May 2007


Blogs are helping catalogers and Motherwear communicate with their audiences and boost sales. Motherwear sells clothes and accessories for breastfeeding moms, while markets Hershey bars with customized wrappers for favors, announcements and other events. Read more...
Tasting Success in Customized Confections

Tasting Success in Customized Confections

Cincinnati Business Courier - November 17, 2006


It sounds like the setup for a joke: "A lawyer and an interior designer walk into a chocolate factory ..."  But far from a joke, those words are the beginning of a successful business story. When the opportunity came along to buy the former Carson Enterprises, Scott and Sharon Frederick were happily ensconced in other careers. Read more...
Chinese New Year Favors

Chocolate Chinese New Year

Column Qurious Consumer - January 22, 2006


While the Year of the Dog might conjure images of poodles and pit bulls, next Sunday is the start of Chinese New Year. To celebrate, Q moved beyond Chinese lanterns and dragons for these other China-themed gifts. Read more...
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